First was Jiayuan in 2003, offering online dating services in China, then abroad with the dating website
This success was not very long: since this launching year, Jiayuan is not leading the dating market anymore and is mostly falling… This drop can be explained by the incapacity for Jiayuan to anticipate the emergence of smartphones.
The company simply did not manage to adapt itself to the mobile market in which it operates.
For western men, the ideal lifelong partner is, on top of being someone they love, a woman they can completely trust, respect, and take pride in.
And these ladies are, without a doubt, the complete package.
Tantan system is simple, you have just to swipe people’s profile on the left if you do not like their picture, moving on to the next person’s profile or to swipe it on the right if you like it. We Chat is maybe one of the biggest mobile application which was hijacked by users.
We Chat was launched in 2011 by Tencent, a giant Chinese company which also leads Sina Weibo, a social network similar to Twitter.Meaning that, if they start talking about private matters to you, they are completely into you.Despite of what you have heard about the kindness of Chinese people (which is true), the ladies can get really mad out there.With more than half Chinese people using internet daily (25 hours per week on average) on their mobile, and the fall of PC, using mobile apps for marketing campaign and e-commerce seems to be the only way for a brand to survive.Moreover, Jiayuan did not succeed to monetize its services and devices in a smart way. The service is provided and maintained by Links To China Ltd.